Bogotá, July 2025 — The international news outlet ABC MUNDIAL continues its expansion in Latin America with the strengthening of its franchise in Colombia, available at www.abcmundial.com/colombia. This editorial unit is led by journalist Raúl Zapata, who heads specialized coverage on tourism, business, and international trends from Bogotá.

This expansion consolidates the strategic presence of the news outlet in the Andean region, positioning Colombia as a key hub within its global correspondent network. The content, developed specifically for the Colombian market, aims to provide useful, updated, and valuable information to tourism professionals, industry entrepreneurs, as well as travelers and readers interested in the country’s economic and cultural development.

“ABC MUNDIAL Colombia is not just a new office. It is a regional projection platform with content focused on investment opportunities, air connectivity, international events, and the promotion of Colombian tourist destinations worldwide,” said Raúl Zapata, director of the franchise in Colombia.

Digital content, radio, and social media

Through its website, ABC MUNDIAL offers articles, photos, and videos in a digital newspaper format, available in Spanish and English. It also features an online radio station accessible from the homepage and platforms like TuneIn.

Its multi-channel content is amplified across social media, with active accounts on:

Instagram (@abcmundialweb, @losviajesdekarina), YouTube (ABC MUNDIAL TV – 33,700 subscribers), Twitter, and Facebook (over 40,000 combined followers).

A media outlet with a global tourism DNA

With over 12 years of experience, ABC MUNDIAL has established itself as a leading B2B media platform, sending an exclusive weekly newsletter to travel agencies, tour operators, and international tourism organizations in Colombia, Argentina, Mexico, Peru, Spain, Chile, and Paraguay.

Journalist Ileana Karina Giorgenello, CEO and founder of ABC MUNDIAL, leads an international team with presence in:

• Colombia: Raúl Zapata (Director)
• Argentina: Pablo Pla (Editor-in-Chief)
• Europe: Héctor Heredia (Chief of Correspondents)
• Spain: Juan Cruz Clemente
• Italy: Pablo Munini
• India: Deepak Dhawan

ABC MUNDIAL also maintains institutional partnerships with entities such as FAEVYT, U.S. TRAVEL, WTTC, ALTA, and CHTA, and actively participates in international fairs such as:

• IPW (United States)
• FITUR (Spain)
• ANATO (Colombia)
• FIT (Argentina)
• CHTA Marketplace (Caribbean)

Reach and updated statistics

• Global website: 1.95 million monthly visits
• Social media: 1.45 million interactions
• YouTube ABC MUNDIAL TV: 1.7 million views
• Bounce rate: 40%, reflecting a high level of reader engagement and retention

Additionally, its English version expands its reach to markets such as the United States, India, Japan, and Taiwan, while maintaining strong roots in Latin America and Spain.

“Growing in Colombia with a franchise led by a professional like Raúl Zapata strengthens our commitment to specialized tourism journalism and brings us even closer to the key players in the sector,” said Ileana Karina Giorgenello, CEO of ABC MUNDIAL.

With this initiative, ABC MUNDIAL Colombia positions itself as a reliable, up-to-date source with an international vision, contributing to the development of the Colombian tourism ecosystem and enhancing the country’s visibility in global markets.