During IPW 2026, W Fort Lauderdale highlighted its value proposition for the Latin American market, with a strong focus on its strategic location, connectivity, and versatile appeal for different types of travelers.

At the trade show, Liza Vecino Castro, Director of Travel Industry Sales at W Fort Lauderdale, emphasized that the property is located approximately five miles from Port Everglades, making it a convenient option for cruise passengers looking to extend their stay before embarkation.

“It’s a great option to begin a trip by the ocean before departing on a cruise,” she explained.

The executive also highlighted the hotel’s proximity to Fort Lauderdale-Hollywood International Airport — located about seven miles away — as well as its easy access to shopping, dining, and entertainment areas, reinforcing its positioning as a centrally located property within Fort Lauderdale.

In this regard, she also pointed out a competitive advantage compared to Miami: more accessible pricing levels without sacrificing location or services.

Regarding accommodations, the hotel offers one- and two-bedroom apartment-style units, a feature that increases its appeal for families and groups requiring additional space. All units include ocean views and private balconies, strengthening the experiential aspect of the stay.

Vecino Castro also announced a comprehensive renovation process for the property, beginning in December with upgrades to the pool area, sections of the lobby, and beach facilities, while guest rooms are scheduled for renovation throughout the following year.

As for the guest profile, she explained that while the W brand is primarily geared toward adults and couples, the hotel also welcomes families, although it does not operate a permanent kids club. However, temporary children’s spaces are introduced during holiday periods such as Christmas and Easter.

Finally, she highlighted the continued growth of the Latin American market, with strong representation from travelers from Colombia and Brazil, in addition to domestic U.S. travelers and European visitors, consolidating the hotel’s position as an important part of Fort Lauderdale’s international tourism strategy showcased at events such as IPW.