Riyadh, Saudi Arabia – The World Travel & Tourism Council (WTTC) has released an optimistic forecast for 2025, signaling a historic year for the global tourism industry. International visitor spending is expected to reach $2.1 trillion, surpassing the previous 2019 peak by $164 billion.

Globally, the Travel & Tourism sector is projected to contribute $11.7 trillion to the world economy, representing 10.3% of global GDP. Employment generation will also hit record highs, with 371 million jobs—more than the total population of the United States.

However, some key markets are showing signs of slowing down. In the United States, still the world’s largest tourism market, international visitor spending remains below 2019 levels. In China, despite a rebound last year, growth is expected to slow significantly in 2025.

Saudi Arabia Emerges as a Global Tourism Powerhouse

In contrast to this trend, Saudi Arabia is experiencing unprecedented growth. According to WTTC data, tourism will contribute SAR 447.2 billion (around $119.3 billion) to the Saudi economy in 2025, setting a new national record. The sector will account for more than 10% of the country’s GDP and generate 2.7 million jobs—the highest number ever recorded.

This progress is driven by record levels of both international (SAR 200 billion) and domestic (SAR 162.5 billion) visitor spending, positioning the Kingdom as a key player in the global tourism revival.

Julia Simpson, WTTC President & CEO, highlighted Saudi Arabia’s leadership in this transformation:

“Thanks to the leadership of His Excellency Ahmed Al Khateeb, Saudi Arabia’s tourism sector is not just growing—it’s thriving. The Kingdom is redefining what’s possible and will not only meet but exceed the ambitions of Vision 2030.”

Middle East Also on the Rise

Beyond Saudi Arabia, the Middle East as a whole is showing sustained growth. The tourism sector is expected to contribute $367.3 billion to regional GDP in 2025, supporting 7.7 million jobs. International visitor spending will reach $194 billion, 24% above 2019 levels, while domestic tourism spending is projected to hit around $113 billion.

With Saudi Arabia leading the charge, the region is positioning itself as a strategic hub in the global tourism transformation.