The Caribbean Hotel and Tourism Association (CHTA) has announced the program for the 2025 Caribbean Hospitality Industry and Exchange Forum (CHIEF), taking place November 16–18 at the Wyndham Grand Barbados Sam Lords Castle All-Inclusive Resort. Recognized as the Caribbean’s leading tourism leadership forum, CHIEF brings together executives, experts, and decision-makers to drive actionable solutions and foster meaningful connections.

Under the theme “Innovating Caribbean Tourism for a Disrupted World: Adapting with Purpose, Leading with People, Planning for Permanence,” the 2025 edition features expert-led sessions, peer-driven workshops, and CHIEF Talks – short, high-impact presentations from industry leaders.

Key highlights include:

• Digital Futures: AI, Automation and the Caribbean Guest Experience.
• Staffing Smarter: Building flexible, cross-trained teams for unpredictable times.
• Smart Revenue: Leveraging data and demand forecasting to maximize profits.
• Practical Protections: Safeguarding guest data and hotel operations.
• Certifiably Sustainable?: Measuring the ROI of certification programs.
• The Direct Booking Playbook: Turning browsers into loyal buyers.

With its focus on technology, workforce, sustainability and revenue growth, CHIEF 2025 reinforces its position as the premier platform to shape the future of Caribbean hospitality and tourism.