The Vitrina Turística de ANATO 2025 concluded with a positive balance, highlighting growth in visitors, exhibitors, and business transactions. Paula Cortés Calle, Executive President of ANATO, emphasized that the event recorded more than 52,000 professional visitors, surpassing the previous year's figure by 5%, along with the participation of over 130 countries.

In terms of business, the fair closed with a 13% increase in the number of exhibitors and a total transaction volume exceeding US$240 million, according to Carmen Caballero, President of ProColombia.

Cortés Calle highlighted the importance of air connectivity, which saw a 23% growth in 2024, boosting the flow of tourists and strengthening the sector. She also noted that nature and ancestral tourism has become one of the most in-demand categories, with Guaviare emerging as a key destination.

The ANATO President also addressed the professional nature of the event, emphasizing that while growth in attendance is positive, the most important factor is the quality of participants. “It is a completely professional fair, and the board of directors has been very strict in ensuring that those who enter are key players in the sector. We have conducted a thorough review of registrations to guarantee that participants truly align with tourism,” she stated.

Regarding training at the event, Cortés Calle highlighted that "ANATO Capacita" grew from 40 participants last year to 100 this year, successfully training 1,300 tourism service providers across various categories. “The training sessions have been a success, and the culture of education within the framework of the Vitrina continues to strengthen,” she noted.

Looking ahead, ANATO is already planning to expand the event by incorporating an additional pavilion in the next edition. “It keeps growing, and we want to continue providing more spaces for the sector’s development,” Cortés Calle concluded.

Deputy Minister of Tourism Juan Manrique Camargo emphasized the importance of promoting heritage towns, while Fernando Estupiñán, President of Fontur, highlighted the development of river transport with the installation of 80 docks and the impact of the luxury cruise on the Magdalena River.

Meanwhile, Carmen Caballero of ProColombia stressed the need to strengthen Colombia’s migration infrastructure, stating that with more immigration officers, the country could surpass the goal of 7.5 million international visitors.