Florida’s tourism industry delivered a historic performance in 2024, generating a record-breaking $133.6 billion in economic impact, according to the newly released Economic Impact of Tou
Visit Lauderdale, the official destination marketing organization for Greater Fort Lauderdale, has been nominated for Best Tourism Board – U.S. in the highly respected Travvy Awards 2025
Florida Governor Ron DeSantis has named his communications director, Bryan Griffin, as the new president and CEO of Visit Florida, the state’s tourism marketing organization.
Canadian discontent with U.S. politics hits Florida's tourism industry
Visit Lauderdale has been announced as the Official Tourism Partner of Meyer Shank Racing (MSR) for the 2025 NTT IndyCar Series, aiming to showcase Greater Fort Lauderdale
Florida has once again broken tourism records, welcoming 142.9 million visitors in 2024, according to VISIT FLORIDA.
Florida continues to hold its place as the top travel destination in the United States, welcoming a record-breaking 34.61 million visitors in the third quarter of 2024.
Despite efforts to attract international tourists, the dip in local tourism contributed to an overall decrease in the state's visitor figures for the year.
