Julie Coker Takes the Helm at Visit California, Setting Sights on LA28 and Global Tourism Growth
The new president and CEO officially began her tenure on October 1 and led her first Visit California board meeting in Oakland.
destination marketing
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![Julie Coker Takes the Helm at Visit California, Setting Sights on LA28 and Global Tourism Growth.]()
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TOURISE and LIONS Advisory highlight creativity as a driver of tourism destination growth
A new report finds that 50% of travelers cannot remember the last tourism advertisement they saw and identifies an US$11 billion advertising investment gap. The study also examines how artificial intelligence is reshaping destination discovery and travel planning.
![TOURISE and LIONS Advisory highlight creativity as a driver of tourism destination growth.]()
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Nick Adams at WTTC: U.S. Faces Challenge of Rebuilding International Tourism
After international arrivals fell 5.5% in 2025, the U.S. presidential tourism envoy highlighted the FIFA World Cup and travel influencers as tools to counter negative perceptions. The challenge now is turning global exposure into sustained visitor growth and higher tourism spending.
![Nick Adams at WTTC U.S. Faces Challenge of Rebuilding International Tourism.]()
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Saint-Martin brings its tourism vision to SOTIC 2026 in Guyana
Saint-Martin Tourist Office Director Aïda Weinum will join Caribbean tourism leaders at SOTIC 2026 to discuss innovation, sustainability and the future of destination development.
![Saint-Martin brings its tourism vision to SOTIC 2026 in Guyana.]()
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Visit Lauderdale wins Henry Award for “Never Lose Your Splash” TV campaign
Visit Lauderdale has received a prestigious Henry Award at VISIT FLORIDA’s 2026 Governor’s Conference on Tourism for its “Visit Lauderdale: Never Lose Your Splash” television advertising campaign, earning
![Visit Lauderdale wins Henry Award for “Never Lose Your Splash” TV campaign.]()
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ESTO 2026: Optimism, Artificial Intelligence and New Experiences Redefine the Future of U.S. Tourism
Key takeaways from Caitlan Etchevers, of Visit Lauderdale, after attending the U.S. Travel Association conference alongside more than 1,100 industry professionals.
![ESTO 2026: Optimism, Artificial Intelligence and New Experiences Redefine the Future of U.S. Tourism.]()
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Fred Dixon Returns to Lead NYC Tourism + Conventions
Fred Dixon will return to New York City to lead NYC Tourism + Conventions as President and CEO, bringing extensive local experience and a broader global perspective following more than two years at Brand USA.
![Fred Dixon Returns to Lead NYC Tourism + Conventions.]()
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Antigua and Barbuda Tourism Authority Announces Strategic Leadership Appointments
Charmaine Spencer Named Chief Marketing Officer; Shermain Jeremy Appointed Director of Tourism for the Caribbean and Latin America.
![.Charmaine Spencer Named Chief Marketing Officer; Shermain Jeremy Appointed Director of Tourism for the Caribbean and Latin America.]()
