The Caribbean Hotel and Tourism Association (CHTA), in collaboration with Triptease, proudly announces the first-ever Direct Booking Summit, Caribbean Edition, set to take place on Thursday, May 22, in Antigua. Following the 2025 Caribbean Travel Marketplace, this milestone event aims to equip Caribbean hoteliers with the necessary tools and strategies to increase direct bookings and optimize distribution channels.

Empowering Caribbean Hoteliers

"Caribbean Travel Marketplace is where our region's hoteliers establish key business partnerships, but sustaining that momentum requires a strong direct booking strategy," said CHTA President Sanovnik Destang. "This hands-on, interactive event will provide hoteliers with the insights and guidance they need to take control of their distribution, boost profitability, and strengthen guest relationships. It’s an unmissable opportunity to future-proof your business in an increasingly competitive landscape."

A Strategic Partnership with Triptease

Hosted in partnership with Triptease, a global leader in direct booking solutions, the summit builds upon successful editions held in North America, Asia, and Europe.

"The Caribbean is one of the world's most dynamic and resilient travel markets, yet independent hoteliers face unique challenges in driving direct bookings," said Triptease Co-founder Charlie Osmond. "We are committed to helping hotels take back control of their distribution, maximize revenue, and build lasting guest relationships. Bringing the Direct Booking Summit to the Caribbean for the first time is an exciting step toward supporting hoteliers in this region."

Key Benefits for Attendees

Through expert-led sessions and interactive workshops, participants will gain valuable insights on:

✔ Boosting profitability – Direct bookings help hotels retain full room rates by eliminating third-party commissions.
✔ Enhancing guest relationships – Managing direct bookings allows hotels to collect guest data, personalize communication, and tailor guest experiences.
✔ Accessing industry insights – Experts will share data-driven strategies to increase direct bookings and improve revenue.
✔ Expanding networks – The summit provides an opportunity to connect with fellow hoteliers, exchange ideas, and establish industry partnerships.

Hoteliers interested in attending can find more information and register at www.directbookingsummit.com/home-caribbean.