The Caribbean Hotel and Tourism Association (CHTA) has partnered with Cable & Wireless Business (C&W Business) to transform the Caribbean's tourism industry through groundbreaking digital innovation. This strategic alliance combines CHTA's regional influence with C&W Business's technological expertise to help hospitality businesses improve operations, increase competitiveness, and enhance guest experiences.

As the Caribbean tourism market experiences a strong post-pandemic recovery, advanced digital solutions have become crucial for sustaining growth. This collaboration introduces cutting-edge technologies that empower hotels to embrace sustainable practices and provide exceptional guest services.

Driving Hospitality Innovation in the Caribbean

C&W Business offers a suite of advanced solutions aimed at optimizing revenue, reducing costs, and improving guest satisfaction:

• GuestChat: AI-powered chatbots deliver instant responses and guide guests to booking engines, driving direct bookings and simplifying customer service.
• Smartroom: Modern in-room entertainment with IPTV, streaming options, and secure casting technologies, providing a premium, home-like experience for guests.
• Hotel 360: A comprehensive IT monitoring solution that detects operational issues, such as malfunctioning amenities, before guests check in, ensuring seamless stays.

Andrew Fazio, Director of Hospitality and BPO at C&W Business, stated:

"Our mission is to make advanced technologies like AI accessible across the Caribbean, improving efficiency, enhancing guest experiences, and driving revenue for hotels."

Strengthening Regional Competitiveness

CHTA President Sanovnik Destang highlighted technology's vital role in maintaining the region's momentum as a top travel destination:

"Technology enables us to control our commercial destiny and deliver uniquely competitive experiences. By automating routine tasks, staff can focus on showcasing the Caribbean's rich culture and authenticity."

Destang noted that the region's rapid recovery, with many destinations surpassing 2019 tourism levels, underscores the need for digital transformation. Integrating AI and streamlining digital marketing strategies will allow Caribbean businesses to remain globally competitive while preserving cultural authenticity.