Visit Lauderdale has triumphantly concluded a three-day promotional tour across Medellín, Barranquilla, and Bogotá. This ambitious initiative saw participation from over 104 agents, wholesalers, and tourism professionals, underscoring Fort Lauderdale as a dream destination for Colombian travelers.

Led by Caitlan Etchevers, Sales, Marketing & Business Development, Visit Lauderdale embarked on this significant promotional tour in Colombia. Over the span of two days, the mission covered Barranquilla, Medellín, and Bogotá, leveraging the latest U.S. Travel and Brand USA report that identifies the U.S. as a key potential destination for international visitors from Colombia.

Supported by AVIAREPS Colombia and Luis Miguel Bustamante Echeverry, Fort Lauderdale's sales mission aims to further strengthen the ties between Colombia and this vibrant U.S. destination. Fort Lauderdale offers an array of unforgettable experiences under the sun, making it a dream destination for Colombian visitors.

As one of the main international markets for travel to the U.S., the relationship between Colombia and Fort Lauderdale continues to grow stronger. There are currently more than seventy direct flights each week between Colombia and Fort Lauderdale, facilitating robust tourist and cultural exchange. "We are thrilled to engage with travel buyers and share the latest news about our vibrant destination," said Etchevers. Courtyard Fort and Spirit Airlines joined the mission, with Spirit Airlines offering ultra-low fares starting at $56 for flights between Fort Lauderdale (FLL) and Medellín (MDE).

"Everyone Under the Sun" Campaign

Under the "Everyone Under the Sun" campaign, Fort Lauderdale promotes itself as a welcoming destination for all types of visitors. This initiative aims to highlight the cultural diversity that defines Fort Lauderdale.

Unique Attractions

Fort Lauderdale boasts a variety of unique experiences for visitors. Nature enthusiasts can enjoy Butterfly World, home to over 20,000 exotic butterflies, and Flamingo Gardens and Bonnet House, which combine wildlife with museums and gardens. Shopping aficionados will find must-visit spots at Sawgrass Mills and Las Olas Boulevard.

The Broward County Convention Center is undergoing a significant transformation with a $1.3 billion investment. This project includes new outdoor spaces, a hotel connected to the center, and modern technological facilities. This revamped center will host IPW 2026 from May 18 to 22, solidifying Fort Lauderdale as a premier destination for international events.

Fort Lauderdale and Soccer

For soccer enthusiasts, particularly Latinos, Fort Lauderdale is gearing up to be part of the exciting sports scene with the Copa América and the 2026 World Cup on the horizon. These events will not only attract sports fans but also position the city as an epicenter of cultural and recreational activity.

Thanks to Spirit Airlines and Courtyard by Marriott for supporting this national mission to promote this golden, sun-soaked destination. Fort Lauderdale is ready to welcome Colombian travelers with open arms, offering an array of experiences that cater to all tastes and interests.