Saint Martin and Guadeloupe Join Forces at IFTM Paris to Strengthen Their Tourism Appeal

The Saint Martin Tourist Office will be present alongside Les Îles de Guadeloupe – CTIG at the joint booth G024 during the prestigious IFTM – Top Resa, taking place from September 23 to 25 at Porte de Versailles in Paris. This alliance enhances the visibility and appeal of both destinations, showcasing their cooperation and complementarity to the global tourism industry.

Why is IFTM Key?

IFTM – Top Resa is the most important B2B tourism event in France. It brings together professionals from leisure, business travel, MICE, groups, and technology, becoming an active international platform for exchanging ideas, innovations, and business opportunities.

In its 2025 edition, the trade show will be held under the theme “Join forces! Let’s build the bridges we need”, focusing on transforming the industry through collective action as a driver of innovation and resilience.

Strategic Objectives for Saint Martin

• Connect with travel professionals: travel agents, tour operators, airlines, and specialized media.
• Increase Saint Martin’s visibility in the French and international markets.
• Promote the island as a privileged, unique, and must-visit destination for travelers.
• Strengthen partnerships with key operators such as Star Clipper, La Playa, Palm Court, and Grand Case Beach Club.

In addition, attendees are invited to a Happy Hour on Wednesday, September 24 at 4:00 PM, offering a friendly atmosphere to exchange experiences and share the welcoming spirit of the “Friendly Island.”

Practical Agenda

To schedule meetings, Saint Martin recommends using the IFTM Everywhere platform prior to the event, ensuring personalized and efficient encounters.

A Fascinating Island: Saint Martin’s Tourism Offering

Saint Martin, twinned with Sint Maarten on a unique binational Caribbean island, is an exceptional destination nestled between the Atlantic Ocean and the Caribbean Sea. Its blend of idyllic beaches and vibrant culture makes it a captivating choice for every type of traveler.

Key highlights include:

• Dream beaches: More than 37 beaches, from the lively Great Bay and Orient Bay to hidden, tranquil coves.
• Water experiences: Catamaran sailing, yacht excursions, diving, snorkeling, kayaking, and marine life observation.
• Diverse accommodation: From exclusive beachfront villas and all-inclusive resorts to charming boutique hotels.
• World-class shopping: Recognized as the number one shopping destination in the Caribbean, especially on the Dutch side.
• Vibrant binational culture: A unique fusion of French and Dutch influences, with a multicultural population and iconic events such as Carnival and the annual regatta.
• Gastronomy: From Caribbean specialties at local “lolos” to fine European cuisine, with Grand Case known as the culinary capital.
• Nature and wellness: Hiking trails, wildlife, protected parks, and wellness experiences such as spas and eco-friendly local products.

The participation of Saint Martin at IFTM Top Resa 2025 alongside Guadeloupe represents a key strategy to strengthen its image and establish new alliances in the global tourism market. With its combination of stunning beaches, vibrant culture, world-class gastronomy, and unique experiences, the island reaffirms its position as a must-visit destination in the Caribbean.