At the Caribbean Travel Marketplace 2026, Jamaica’s Minister of Tourism, Edmund Bartlett, presented a strong update on the country’s recovery and tourism growth just six months after the devastating impact of Hurricane Melissa, during a press conference where he was joined by Donovan White, Director of Tourism of Jamaica, and Dona Regis-Prosper, Secretary-General and CEO of the Caribbean Tourism Organization, who was specially acknowledged for her support and close engagement with Jamaica during the most difficult moments following the hurricane.

Speaking to international media and industry stakeholders, Bartlett emphasized that Jamaica had recovered rapidly from one of the most severe weather events in its recent history, reaffirming the resilience of the tourism sector and global confidence in the destination.

“Tourism is not just an industry for the Caribbean. It is our life, our passion, and our connection to the world,” Bartlett said as he opened his presentation in Antigua and Barbuda.

The minister noted that despite the significant impact of Hurricane Melissa—affecting infrastructure, hotels, and communities across much of the island—Jamaica received more than one million visitors in the first quarter of 2026 and generated approximately US$956 million in foreign exchange earnings.

He also highlighted a 25% increase in arrivals from Latin America and a 7% rise from Asia, reflecting the success of the country’s market diversification strategy.

Bartlett further pointed to the growth in cruise tourism, with more than 591,000 passengers recorded between January and April 2026, exceeding the same period last year.

“The world understood that Jamaica is more than a destination: it is an emotional connection,” the minister said, noting that 42% of visitors return to the island, one of the highest repeat visitation rates in the region.

In terms of air connectivity, Jamaica announced new route expansions and increased frequencies from key international markets, including growth from Latin America with Wingo, additional services from the United Kingdom via Virgin Atlantic, and expanded operations by Porter Airlines from Canada to Montego Bay.

Bartlett noted that Porter Airlines will add nearly 5,000 new seats for the upcoming winter season with direct flights from Toronto, Ottawa, and Hamilton, including the only nonstop service between Hamilton and Montego Bay.

He stressed that every new air route represents jobs, economic opportunities, and growth for small tourism-related businesses.

“Every flight generates an economic ripple effect that goes far beyond the airport,” he said.

Jamaica also reinforced its positioning as one of the most resilient and competitive destinations in the Caribbean, focusing on market expansion, improved air connectivity, and strengthening the overall visitor experience.

The presentation took place as part of the official program of Caribbean Travel Marketplace 2026, which this week brings together tourism leaders, airlines, hotels, tour operators, and specialized media from around the world in Antigua and Barbuda.