Just weeks before the opening of IPW 2026 — which will be hosted for the first time in Greater Fort Lauderdale — Visit Lauderdale continues to strengthen its global tourism positioning through its powerful new campaign, “Never Lose Your Splash.”

The campaign, which is also being promoted in Spanish under the slogan “Nunca Pierdas Tu Chispa,” has become one of the destination’s most visible international marketing initiatives, especially targeting the growing Latin American market through Spanish-language narration, digital content, and multicultural storytelling.

The strategy comes at a key moment for South Florida tourism, as Latin American visitation to Greater Fort Lauderdale continues to expand. In 2026, Argentina has emerged as the fastest-growing Latin American source market for the destination, reflecting increasing interest from Argentine travelers seeking beach experiences, luxury hospitality, entertainment, shopping, gastronomy, and cruise connectivity.

More than a traditional beach campaign, “Never Lose Your Splash” promotes an emotional connection with travel, encouraging visitors to rediscover spontaneity, fun, and personal freedom through water-centered experiences. With 24 miles of beaches and more than 300 miles of inland waterways, Greater Fort Lauderdale positions water as the defining element of the destination experience.

The campaign highlights iconic attractions and experiences including the Bonnet House Museum & Gardens, Sawgrass Recreation Park, waterfront entertainment venues, paddleboarding adventures, Water Taxi tours, and beach experiences in Dania Beach and Deerfield Beach.

The upcoming IPW 2026 represents a historic opportunity for Greater Fort Lauderdale to showcase its tourism infrastructure and international appeal before thousands of travel buyers, tour operators, airlines, tourism boards, and global media professionals attending one of the most important travel trade events in the United States.

Through “Never Lose Your Splash,” Visit Lauderdale is reinforcing an emotional, multicultural, and globally focused tourism strategy, with Latin travelers becoming an increasingly important part of the region’s tourism growth.