Our journey through Wisconsin began with a fascinating visit to the iconic headquarters and manufacturing campus of SC Johnson in Racine. Founded in 1886 by Samuel Curtis Johnson Sr., this family-owned company started by making floor wax and has grown into a global powerhouse operating in more than 70 countries. Its well-known brands—including Windex, Glade, OFF!, Raid, Ziploc, and Pledge—reach consumers in over 110 nations.

The tour began at the historic Administration Building, a masterpiece designed by famed architect Frank Lloyd Wright and completed in 1939. This living, working office is famous for its innovative “lily pad” columns and was among the first buildings in the world to have air conditioning—an early symbol of the company’s commitment to constant innovation.

Just steps away, the towering Research Tower—also designed by Wright—rises like a monument to scientific exploration. This vertical lab, unique in both form and function, represents the company’s dedication to pushing boundaries in research and product development.

A highlight of the visit was stepping inside Fortaleza Hall, a stunning modern space designed by Foster + Partners. It features a full-scale replica of the Sikorsky S-38 amphibious aircraft that H.F. Johnson Jr., the company’s third-generation leader, flew more than 15,500 miles to Brazil in 1935 in search of carnauba wax. This LEED Gold-certified space seamlessly blends sustainability with storytelling, showcasing SC Johnson’s adventurous legacy and environmental commitment.

We also enjoyed a film screening in the Golden Rondelle Theater, originally built for the 1964-65 New York World’s Fair. Through immersive documentaries, we learned about the company’s family saga, ongoing innovation, and its bold sustainability goals—now stewarded by the fifth generation of the Johnson family.

Beyond SC Johnson, Wisconsin unfolds as a natural and cultural haven. With over 1,000 miles of shoreline between the Great Lakes and the Mississippi River, 15,000 inland lakes, and nearly half the state covered in forest, it's a playground for kayaking, hiking, biking, fishing, and skiing. Scenic roads lead to charming towns rich in community spirit, art, and culinary gems—from Frank Lloyd Wright landmarks to over 250 historic supper clubs and dynamic farm-to-table dining.

Our time in Racine and across Wisconsin revealed a state where history, innovation, and nature unite in perfect harmony—offering an unforgettable experience for travelers seeking both inspiration and authenticity.