Recent data from Phocuswright's US Travel Agency Landscape 2024 report reveals a significant uptick in travel agency sales, marking a robust recovery post-pandemic. In 2023, bookings surged by 28%, building upon a remarkable 102% annual increase in 2022. The surge is attributed to soaring prices and a strong post-pandemic travel demand, with leisure bookings constituting 65% of the recovery.

Corporate travel is also on the rise, projected to comprise 36% of total agency sales by 2027, up from 35% in 2023. This growth underscores a broader recovery trajectory across both leisure and corporate segments within the travel agency sector.

The report highlights a notable demographic shift among travel advisors, with 35% having less than five years of industry experience, reflecting a wave of new entrants. Traditional office settings are regaining popularity, with 20% of agents now working in office spaces compared to 12% in 2023, though remote work remains prevalent for the majority.

Phocuswright's findings emphasize the industry's commitment to attracting and retaining new advisors amidst evolving consumer expectations and technological advancements. As the sector continues to evolve, the outlook remains optimistic, buoyed by sustained consumer interest in personalized travel experiences and the resilience of agency operations in adapting to new market dynamics.

For more insights and detailed findings, refer to Phocuswright's comprehensive report on the US Travel Agency Landscape 2024, published by Northstar Travel Group.