Tourism is undergoing a significant shift in traveler preferences, according to the recent “Travel Trends & Advisor Insight” report for Q3 2024 by Travel Agent Central. This study, which gathered responses from 328 U.S.-based travel advisors, highlights a growing interest in cruises, even among those who had never considered them before.

Royal Caribbean Leads the Trend

Royal Caribbean is at the forefront of this movement and well-positioned to capitalize on the surge. The company has strengthened its offerings with innovative experiences designed to appeal to this diverse audience. Among the highlights are family-friendly cruises featuring immersive onboard activities.

Key Findings from the Report

Rising Interest in Cruises

• Two-thirds of travel advisors reported increased interest in cruises among non-cruisers.
• Among these new potential travelers, 66% favor contemporary or family-focused cruises, while 50% are drawn to premium or luxury cruises.
• Overall, interest in cruise vacations has risen across all client segments, according to 50% of the advisors surveyed.

Growth in Luxury Travel

• 80% of travel advisors stated they are selling or attempting to sell more luxury travel experiences.
• However, luxury sales figures vary significantly:
  • 23% of advisors said luxury travel accounts for only 1% to 5% of their business.
  • 22% reported that luxury sales represent 40% or more of their total business.

Impact of the 2024 U.S. Presidential Elections

• Many advisors noted that the election results will be pivotal for the success or failure of their businesses in 2025 and beyond.
• There is optimism for economic improvement in the coming year, which could benefit the tourism sector.

Royal Caribbean: A Key Player in the Market

In this landscape, Royal Caribbean stands out as one of the most prepared companies to attract first-time cruisers and luxury-focused clients alike. With innovative offerings like the new Icon of the Seas, designed for family and contemporary experiences, and the Royal Suite Class for premium markets, the cruise line provides options for a broad range of travelers.

The surge in cruise vacations and luxury travel, coupled with anticipated economic recovery, signals a promising outlook for tourism in 2025. With its focus on innovation, appealing destinations, and unique experiences, Royal Caribbean continues to lead the way in transforming the sector.