- Region:
- USA
- Category:
- Tourism
Visit Lauderdale Brings the Beach to Las Vegas at IMEX America 2024
Visit Lauderdale is making waves at this year's Worldwide Exhibition for Incentive Travel Meetings and Events (IMEX America), the largest trade show in the U.S. dedicated to the global meetings, events, and incentive travel industry. In a bold move, Visit Lauderdale is bringing the sunny vibes of Greater Fort Lauderdale to Las Vegas through a spectacular digital activation displayed on the Exosphere – the world's largest LED screen.
This larger-than-life display on the exterior of the Sphere in Las Vegas showcases Greater Fort Lauderdale's stunning beaches and vibrant atmosphere, inviting IMEX America attendees and passersby to immerse themselves in the sights of its golden shores. This creative activation aims to capture the attention of industry leaders, meeting planners, and event professionals, highlighting Greater Fort Lauderdale as a top destination for incentive travel and memorable events.
"Our mission is to continuously push the boundaries in the travel industry, and this is yet another way we're solidifying our reputation for being bold and innovative," said Stacy Ritter, President and CEO of Visit Lauderdale. "By bringing the beach to Las Vegas, we're showcasing the energy and beauty of Greater Fort Lauderdale and reminding everyone that our diverse, welcoming destination offers something for every type of traveler—from family vacations to luxury escapes."
The visual experience is designed to be a virtual journey for Las Vegas visitors, offering a glimpse into everything from the underwater wonders of Fort Lauderdale to its expansive sandy shores. It serves as a multi-sensory invitation to explore, enjoy, and embrace all that Greater Fort Lauderdale has to offer.
Greater Fort Lauderdale is known as the go-to destination for inclusive and innovative meetings, boasting 24 miles of beaches, world-class hotels, a diverse culinary scene, and a thriving cultural arts community. This unique blend makes it a perfect choice for groups seeking an unforgettable experience.
Visit Lauderdale's participation at IMEX America 2024 is a testament to its commitment to creativity and forward-thinking in the travel industry, showcasing why Greater Fort Lauderdale continues to be a premier destination for both leisure travelers and event planners alike.