Royal Caribbean Group announced an innovative loyalty status match program among its three main brands: Royal Caribbean International, Celebrity Cruises, and Silversea. This program allows loyalty members to achieve equivalent status on any of these brands, adding to existing benefits and unlocking new ways to explore the world with more than 50 incredible ships sailing to nearly 1,000 destinations across all seven continents.

Loyalty members now have another reason to experience everything Royal Caribbean Group offers, with products tailored to every moment of life. As the first major cruise company to offer loyalty status matching across its core brands, the Loyalty Status Match program allows members of Royal Caribbean’s Crown & Anchor Society, Celebrity Cruises’ Captain’s Club, and Silversea’s Venetian Society to enjoy reciprocal tier status no matter which brand they sail with.

Royal Caribbean Group’s industry-leading portfolio offers everything one could want in a vacation, including land-based vacation experiences through Perfect Day at CocoCay and the Royal Beach Club collection. Its cruise brands—Royal Caribbean International delivering thrilling vacations for the multi-generational and contemporary market; Celebrity Cruises elevating premium travel; and Silversea offering the finest ultra-luxury and expedition experiences—cater to various vacation needs.

“We strive to provide guests with experiences within our portfolio of brands that meet them for all of life’s moments,” said Jason Liberty, president and CEO of Royal Caribbean Group. “Each of our differentiated brands has passionate fans who take pride in the status they’ve achieved through repeat sailings. In a first for the cruise industry, our new Loyalty Status Match program rewards guests traveling across our brands, and this is one more step in our journey of transforming a vacation of a lifetime into a lifetime of vacations.”

The new program is part of Royal Caribbean Group’s ongoing commitment to deliver the best vacations responsibly. By aligning its three industry-leading brands and recognizing guest loyalty across the fleet, the Loyalty Status Match program aims to provide an unparalleled vacation experience that rewards guests. Highlights of the program include:

• Seamless Status Recognition: Members of Crown & Anchor Society, Captain’s Club, and Venetian Society are now eligible to receive one-for-one status match across all three brands after enrolling in each program.
• Onboard Benefits: When sailing on each sister brand, guests can enjoy the onboard benefits offered by each brand for their equivalent tier status.
• Effortless Tier Matching: Guests already enrolled in multiple loyalty programs will be automatically matched across brands within 7 days to ensure guests receive their appropriate loyalty status.
• Enhanced Travel Experience: Status match enables guests to select from a broader and more diverse range of vacation experiences and destinations.

The new status matching levels will be available starting in June 2024. The applicable terms and conditions are also changing to clarify how member data will be shared across the various loyalty programs and to highlight other important legal terms. Please refer to the updated loyalty program terms and conditions for full details.