Julia Simpson, the CEO and President of WTTC, has been honored with the Special Recognition Award by the International Institute for Peace through Tourism (IIPT) for her outstanding efforts in fostering tourism initiatives that contribute significantly to international understanding and sustainability. This prestigious award was presented during the illustrious Celebrating Her Awards ceremony, where Simpson stood alongside other remarkable women in the industry, including Suma Venkatesh, Marija Labovic, Adrianna Kruger, and Rika Jean-Francois.

The IIPT, established in 1986 during the International Year of Peace, aims to transform travel and tourism into the foremost global peace industry. Central to its vision is the belief that each traveler has the potential to become an "Ambassador of Peace." Simpson's dedication to advancing these principles underscores her commitment to shaping a more harmonious and interconnected world through the transformative power of tourism.