Rollercoaster rides, early morning pints and long barber shop queues - this is how England is emerging after three months of coronavirus lockdown.
Pubs, restaurants, hairdressers, cinemas and theme parks have reopened with strict social distancing rules.
But ministers have urged caution and England's chief medical officer said the latest step was not "risk-free".
Chancellor Rishi Sunak welcomed the reopening of businesses, saying it was "good news" people are working again.
On a visit to The Bell and Crown in Chiswick, west London, Mr Sunak said the almost half a million people who work in Britain's pubs and bars were "helping us all to enjoy summer safely".
Prime Minister Boris Johnson has urged people to act responsibly while Health Secretary Matt Hancock told the Daily Mail people were entitled to enjoy themselves at pubs. But he added that people who start fights or cause other disorder "could end up behind bars".
Latest figures show a further 137 people have died after testing positive for coronavirus in the UK, bringing the total number of deaths to 44,131.