The U.S. Travel Association president and CEO says potential travel barriers could undermine the country’s goal of attracting 100 million international visitors annually by 2030. His warning follows the WTTC Global Summit in Malta, as concerns grow over the performance of inbound tourism.
Canadian travel to the United States increased for the sixth consecutive month in September 2026. However, the recovery remains limited, as geopolitical tensions and changing travel preferences continue to weigh on cross-border tourism.
The U.S.
U.S. Travel Association CEO Geoff Freeman discussed the future of American tourism, the impact of the 2026 FIFA World Cup and America 250 celebrations, luxury travel and his recent meeting with President Donald Trump.
Key takeaways from Caitlan Etchevers, of Visit Lauderdale, after attending the U.S. Travel Association conference alongside more than 1,100 industry professionals.
IPW 2026 concluded in Fort Lauderdale with a highly positive outcome for the U.S. travel industry and participating destinations during the country’s leading international inbound travel trade show.
After four intense days of business meetings, press conferences, networking events and strategic presentations from destinations and travel companies, the most important inbound travel trade show in the United Sta
FORT LAUDERDALE, Florida.– In a candid and unusually direct message during IPW 2026, Geoff Freeman, President and CEO of the U.S.
