Riyadh, November 12, 2025. As part of the international TOURISE 2025 summit, Globant officially presented a pioneering proposal in the Intelligent Travel
Gustavo Santos, Regional Director of UNWTO for the Americas, stated that “Latin America will be the human heart of the tourism of the future” during an interview with ABC MUNDIAL at the 26th UNWTO General Assembly. Santos highlighted the strategic role of the region, which combines biodiversity, culture, and emotions to offer authentic experiences in an increasingly technology-driven world. According to Santos, “In the new paradigm, the human, the authentic, and the emotional will be the new luxury. Latin America is a collection of hugs, sharing meals, dancing, loving each other, and sharing life.”
As the World Travel & Tourism Council (WTTC) wrapped up its 2024 Global Summit in Perth, Australia, the spotlight shifted to the future: the 2025 Global Summit will be held in the iconic city of Rome, Italy.