ITB Berlin: For WTTC, Tourism Will Represent 11 Percent of the Global Economy by 2034
Berlin, Germany, March 4, 2025.

Berlin, Germany, March 4, 2025.
January 1, 2025 — Taipei.- In his first New Year’s Day address as Taiwan's president, Lai Ching-te delivered a speech brimming with hope and determination.
The Secretary-General of the World Tourism Organization (UNWTO), Zurab Pololikashvili, emphasized that tourism is a diverse but united sector in its commitment to sustainability and highlighted the importance of investment in green tourism. "Tourism and Green Investments make it clear what our sector needs to fulfill our sustainability ambitions," he said.