Saudi Arabia aims to attract 120 million tourists by 2030
Saudi Arabia is emerging as a global player in tourism by attracting sports stars and leading in sustainability and women's empowerment in the industry.

Saudi Arabia is emerging as a global player in tourism by attracting sports stars and leading in sustainability and women's empowerment in the industry.
Our journey begins in bustling Riyadh, the capital of the kingdom, from where we fly to the heart of the Saudi desert. After an hour of flight, we land in AlUla, an ancient oasis and archaeological region in northwestern Saudi Arabia that has become a top-tier tourist destination
Since opening up to tourism in 2019, the country has gone from receiving 16.7 million tourists in 2022 to a surprising 9 million in just the first quarter of 2023
Gloria Guevara highlighted the unprecedented transformation that Saudi Arabia is undergoing in the tourism sector and the significance of Vision 2030 led by Crown Prince Mohammed Bin Salman to diversify the economy and create new employment opportunities. She also emphasized the investment in sports as part of the strategy to attract tourism and enhance the country's economy.