Julie Coker Takes the Helm at Visit California, Setting Sights on LA28 and Global Tourism Growth
The new president and CEO officially began her tenure on October 1 and led her first Visit California board meeting in Oakland.
marketing turístico
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![Julie Coker Takes the Helm at Visit California, Setting Sights on LA28 and Global Tourism Growth.]()
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TOURISE and LIONS Advisory highlight creativity as a driver of tourism destination growth
A new report finds that 50% of travelers cannot remember the last tourism advertisement they saw and identifies an US$11 billion advertising investment gap. The study also examines how artificial intelligence is reshaping destination discovery and travel planning.
![TOURISE and LIONS Advisory highlight creativity as a driver of tourism destination growth.]()
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Visit Lauderdale wins Henry Award for “Never Lose Your Splash” TV campaign
Visit Lauderdale has received a prestigious Henry Award at VISIT FLORIDA’s 2026 Governor’s Conference on Tourism for its “Visit Lauderdale: Never Lose Your Splash” television advertising campaign, earning
![Visit Lauderdale wins Henry Award for “Never Lose Your Splash” TV campaign.]()
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ESTO 2026: Optimism, Artificial Intelligence and New Experiences Redefine the Future of U.S. Tourism
Key takeaways from Caitlan Etchevers, of Visit Lauderdale, after attending the U.S. Travel Association conference alongside more than 1,100 industry professionals.
![ESTO 2026: Optimism, Artificial Intelligence and New Experiences Redefine the Future of U.S. Tourism.]()
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Fred Dixon Returns to Lead NYC Tourism + Conventions
Fred Dixon will return to New York City to lead NYC Tourism + Conventions as President and CEO, bringing extensive local experience and a broader global perspective following more than two years at Brand USA.
![Fred Dixon Returns to Lead NYC Tourism + Conventions.]()
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Antigua and Barbuda Tourism Authority Announces Strategic Leadership Appointments
Charmaine Spencer Named Chief Marketing Officer; Shermain Jeremy Appointed Director of Tourism for the Caribbean and Latin America.
![.Charmaine Spencer Named Chief Marketing Officer; Shermain Jeremy Appointed Director of Tourism for the Caribbean and Latin America.]()
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Washington, DC Focuses on Inclusion, Major Events, and Innovative Tourism Promotion Ahead of America’s 250th Anniversary
During IPW 2026 in Fort Lauderdale, Destination DC unveiled an ambitious international tourism strategy positioning Washington, DC as one of the most inclusive, cultural, and dynamic destinations in the United Sta
![Washington, DC Focuses on Inclusion, Major Events, and Innovative Tourism Promotion Ahead of America’s 250th Anniversary.]()
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IPW 2026: Bad Bunny’s Cultural Impact Drives Puerto Rico’s New Global Tourism Positioning
Puerto Rico arrived at IPW 2026 with a clear strategy: to transform the way tourism is communicated around the world.
![IPW 2026: Bad Bunny’s Cultural Impact Drives Puerto Rico’s New Global Tourism Positioning.]()
