The U.S. Travel Association president and CEO says potential travel barriers could undermine the country’s goal of attracting 100 million international visitors annually by 2030. His warning follows the WTTC Global Summit in Malta, as concerns grow over the performance of inbound tourism.
Valentín Díaz Gilligan, President of the Buenos Aires City Tourism Board, presented the city’s international tourism strategy at the World Travel & Tourism Council (WTTC) Global Summit in Malta. The city expects to welcome 2.8 million international tourists in 2026 and aims to reach 5 million annual international visitors within the next five years, with investment, hotel development and air connectivity identified as key priorities.
At the WTTC Global Summit in Malta, the former Canadian prime minister discussed how political tensions, public messaging and border policies can influence international travel decisions. A sharp decline in visits by Canadian residents to the United States highlights a challenge for one of the world’s leading tourism markets.
The International Inbound Travel Association has selected Visit Lauderdale as its September “Sustaining Member Spotlight,” highlighting Greater Fort Lauderdale’s approach to international tourism promotion, accessibility, experiences and global partnerships.
Following the global success of the 2026 FIFA World Cup, Brand USA has unveiled its new international marketing campaign, "More to Love," designed to encourage in
One month after the FIFA World Cup 2026 concluded, official U.S. government data and tourism industry analysis show that the tournament played a critical role in sustaining international travel to the United States despite a broader slowdown in global air traffic.
NYC Tourism + Conventions CEO Julie Coker highlights the city's resilience, the importance of the Canadian market, and the opportunities surrounding FIFA World Cup 2026.
Amid concerns over declining international travel to the United States and growing negative perceptions in some overseas markets, Fred Dixon, CEO of Brand USA, unveiled an ambitious global strategy during IPW 2026
