- Region:
- USA
- Category:
- Tourism
Disney CEO Bob Iger Unveils $30 Billion Investment Plan for Theme Parks and Cruises
Disney CEO Bob Iger has revealed an ambitious plan to invest $30 billion in theme parks over the next decade, marking the largest expansion in the company's history. The announcement, made during Disney’s annual shareholders meeting on March 20, outlines significant projects set to transform Disney’s parks and cruise line offerings worldwide.
Massive Expansion at Disney Parks
Among the most notable projects is the largest-ever expansion of Magic Kingdom, which will include new themed areas such as a Cars-inspired land and a villains-themed attraction. Additionally, Disney’s Hollywood Studios will introduce a Monsters, Inc. land, featuring the company’s first-ever vertical lift coaster. Disneyland will see a major Avengers Campus expansion, further cementing its status as a premier destination for Marvel fans.
At Disney’s Animal Kingdom, a brand-new Tropical Americas land is in development, with attractions inspired by Encanto and Indiana Jones. These additions aim to enhance guest experiences while significantly boosting local economies by creating thousands of new jobs in Florida and California.
Disney Cruise Line Set to Double Capacity
In addition to theme park expansions, Disney Cruise Line is undergoing a significant transformation. Iger announced that the company plans to double its fleet capacity, allowing it to reach millions more passengers worldwide. The expansion aligns with Disney’s broader strategy to enhance its travel and leisure offerings.
Cutting-Edge Technology Enhancements
Disney is also embracing advanced technology to elevate storytelling across its parks, films, and series. One example is the introduction of bipedal robotic BDX droids, which will soon be featured in The Mandalorian & Grogu (2026).
“Thanks to modern technology, there’s never been a better time to be a storyteller,” Iger said. “We now have the ability to enhance storytelling quality and reach more audiences than ever before.”
Economic and Cultural Impact
Disney’s $30 billion investment in parks is part of a broader $60 billion commitment to its parks, experiences, and products division. With more projects underway than ever before, the company is positioning itself for sustained growth and an even more immersive guest experience in the years to come.