As the ads boycott grows, Mark Zuckerberg shows no sign of backing down.
"My guess is that all these advertisers will be back on the platform soon enough" the Facebook chief executive has said.
Campaigners accuse the tech firm of being too slow and reluctant to remove some hateful content.
But Zuckerberg added: "We're not going to change our policies or approach on anything because of a threat to a small percent of our revenue."
The comments were made to Facebook staff at a private meeting last Friday, and were subsequently leaked to the Information news site.
The social network has confirmed they are accurate and also announced a fresh development: its chief executive is to meet the organisers of the boycott - Stop Hate for Profit.
It illustrates the concurrent ways Facebook is dealing with the matter.
The first is to be publicly conciliatory: offer smaller changes and hit home its message that hate has no place on the platform.
The second is to privately play down the impact of the boycott: reassure advertisers and resist any fundamental changes to Facebook's business model.