ITB Berlin: For WTTC, Tourism Will Represent 11 Percent of the Global Economy by 2034
Berlin, Germany, March 4, 2025.

Berlin, Germany, March 4, 2025.
During COP29, on Ocean Action Day, the World Travel & Tourism Council (WTTC) highlighted the need for an annual investment of $65 billion to protect coastal and marine tourism from climate impacts.
Julia Simpson, WTTC President and CEO, emphasized: “Climate action in our sector has never been more urgent. Climate change is a reality, and we must act ambitiously and swiftly to protect the future of tourism and the livelihoods of millions.”