Brand USA Campaign Leverages World Cup Momentum
Following the global success of the 2026 FIFA World Cup, Brand USA has unveiled its new international marketing campaign, "More to Love," designed to encourage in
inbound tourism
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![Brand USA Campaign Leverages World Cup Momentum.]()
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FIFA World Cup 2026 Boosted U.S. Tourism and Helped Offset a Global Travel Slowdown
One month after the FIFA World Cup 2026 concluded, official U.S. government data and tourism industry analysis show that the tournament played a critical role in sustaining international travel to the United States despite a broader slowdown in global air traffic.
![FIFA World Cup 2026 Boosted U.S. Tourism and Helped Offset a Global Travel Slowdown.]()
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New York City Projects 12.9 Million International Visitors in 2026
NYC Tourism + Conventions CEO Julie Coker highlights the city's resilience, the importance of the Canadian market, and the opportunities surrounding FIFA World Cup 2026.
![New York City Projects 12.9 Million International Visitors in 2026.]()
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Brand USA Launches Global Offensive to Rebuild International Traveler Confidence
Amid concerns over declining international travel to the United States and growing negative perceptions in some overseas markets, Fred Dixon, CEO of Brand USA, unveiled an ambitious global strategy during IPW 2026
![Brand USA Launches Global Offensive to Rebuild International Traveler Confidence.]()
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IPW 2026: Greater Fort Lauderdale Becomes the Global Epicenter of U.S. Inbound Tourism
IPW 2026 has begun to make its presence felt in Greater Fort Lauderdale, where thousands of international tourism professionals have already arrived to take part in the largest B2B inbound travel market in
![IPW 2026: Greater Fort Lauderdale Becomes the Global Epicenter of U.S. Inbound Tourism.]()
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U.S. Travel Warns of $10.6 Billion Loss from New Visa Fee Hike
The U.S. travel industry is sounding the alarm over a new $250 visa fee for visitors from non–Visa Waiver countries, warning that the measure could significantly hurt inbound tourism.
![U.S. Travel Warns of $10.6 Billion Loss from New Visa Fee Hike.]()
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Registration Opens for IPW 2026 in Greater Fort Lauderdale
U.S. Travel Association has officially opened registration for IPW 2026, the United States’ premier international inbound travel marketplace.
![Registration Opens for IPW 2026 in Greater Fort Lauderdale]()
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U.S. Travel Industry Rallies to Defend Brand USA Amid Proposed Budget Cuts
The U.S.
![U.S. Travel Industry Rallies to Defend Brand USA Amid Proposed Budget Cuts]()
