Royal Caribbean has welcomed the first guests to the Royal Beach Club Santorini, the company’s first beach club in Europe, marking a major milestone in its expansion across the Mediterranean and its premium tourism offering in Greece.

As part of the “Ultimate Santorini Day” experience, travelers can enjoy a full shore excursion combining visits to the iconic villages of Oia and Fira, along with exclusive access to the new beach club located along Santorini’s famous volcanic shores. The experience blends culture, scenery, and premium leisure into a single destination day.

“Travelers can explore the best of Santorini while creating lifelong memories,” the company stated, highlighting its enhanced European product offering.

The launch of Royal Beach Club Santorini is part of Royal Caribbean’s broader Europe summer 2027 program, which also includes the return of the Legend of the Seas and a refreshed lineup of Mediterranean and Northern Europe itineraries.

Bookings for the 2027 season are already open to Crown & Anchor Society members ahead of general release on October 30. The program features departures from Barcelona, Rome (Civitavecchia), Ravenna, Athens (Piraeus), and Southampton, offering sailings ranging from 2 to 9 nights.

New highlights include the debut of ships such as Mariner of the Seas in Southampton and Brilliance of the Seas in Ravenna, along with new destinations including Porto (Portugal) and Tangier (Morocco).

The Legend of the Seas will return to Europe with 7-night Western Mediterranean itineraries, featuring enhanced dining concepts, themed entertainment, and onboard attractions such as the Category 6 waterpark and Crown’s Edge.

The Royal Beach Club Santorini experience is integrated into itineraries aboard Brilliance, Rhapsody, and Odyssey of the Seas, combining cultural exploration with exclusive beach access, local cuisine, and private cabanas.

With this expansion, Royal Caribbean strengthens its position in Europe as a key global market, blending innovation, entertainment, and iconic destinations for immersive family travel experiences.