Saint Martin’s Tourist Office is gearing up for a high-profile appearance at the ILTM Cannes luxury travel fair, running from December 1 to 4, 2025, where it will present its top-tier incentive travel experiences at Stand 1-M200. Leading the delegation is Market Manager Nathalie Pinthiere-Brooks, who invites industry professionals to schedule one-on-one meetings and explore tailor-made group travel offers.

French Sophistication Meets Tropical Charm

Often called “The Friendly Island,” Saint Martin offers a unique blend of French elegance and Caribbean warmth, making it a highly attractive destination for luxury incentive programs. The island features 4- and 5-star resorts, refined event venues, a rich culinary scene, and a pristine coastline of 37 beaches. 

From private yacht cruises to perfume-making workshops and team-building on the beach, Saint Martin offers bespoke group travel experiences that combine relaxation, culture, and exclusivity. Its accessibility is also a major plus, thanks to direct connectivity through the Princess Juliana International Airport (SXM). 

A Strategic MICE Destination

Saint Martin’s participation at ILTM Cannes underscores its ambition to grow in the global MICE sector (Meetings, Incentives, Conferences, and Events). The island is reinforcing its international outreach by positioning itself as a leading option for corporate events and incentive travel, leveraging its luxury facilities and intimate, authentic Caribbean atmosphere. 

Its tourism office has rolled out training programs and strategic partnerships to engage travel agents and event planners, particularly targeting the Latin American market. 

Exclusive Experiences for Discerning Travelers

Luxury travelers and corporate groups to Saint Martin can choose from an array of curated experiences:

• Scenic yacht journeys across the tranquil Caribbean waters.
• Hands-on perfume classes inspired by French craftsmanship.
• Gourmet dining in boutique hotels and fine-dining restaurants.
• Cultural activations rooted in the island’s Franco-Dutch heritage. 

One standout property is Belmond La Samanna, a luxury resort set overlooking Baie Longue. With architecture reminiscent of Mediterranean villas and service to match, it's a preferred choice for VIPs and high-end group travel. 

A Destination with Resilience and Dual Identity

Saint Martin is not just about luxury—it’s a place with a resilient spirit and a rich multicultural identity. The island is split between French and Dutch sovereignty, creating a cosmopolitan microcosm where two European influences live side by side. 

Despite being hit hard by Hurricane Irma in 2017, the island rebuilt itself with strength, preserving both its natural beauty and its appeal as a high-end destination. 

A Call to Luxury Travel Professionals

At ILTM Cannes, Saint Martin’s Tourist Office is set to captivate the luxury travel industry with its incentive travel propositions. With Market Manager Nathalie Pinthiere-Brooks at the helm, the island aims to forge partnerships with event planners and corporate buyers to design incentive programs that go beyond expectations—combining business with lifestyle, adventure, and culture.

Saint Martin invites you not just to visit but to experience, connect, and be inspired.