With more than six decades of history, Malossi returned to EICMA 2026 to demonstrate why it remains one of Italy’s reference brands in motorcycle and scooter components and performance tuning. ABC Mundial spoke with Dayana Palmieri, Head of Brand Lab, about the company’s identity and international presence.

The Italian company develops products for different two-wheel segments and sells its solutions in 73 markets. According to Palmieri, Italy and Europe account for approximately half of its business, with Germany and France among its particularly important markets.

The company’s stand featured special builds and projects highlighting the breadth of its work, from the Malossi Racing Academy Dragster 300cc to customised Honda SH, Zip, Vespa GTS 310 and Fantic models. The golden Ciao associated with Arabgt was also on display.

Malossi’s presence at the exhibition brings together the heritage of a historic company with the culture of customisation and technical development. Its projects reflect the connection between racing, design and everyday riding, three dimensions that remain central to the brand.