Keeway Group returned to EICMA 2026 with new models and a strategy focused particularly on the European market. Speaking with ABC Mundial, Kevin Yao explained that the company has participated in the exhibition for many years and that this edition provides an opportunity to present its latest developments to buyers and industry professionals from international markets. Although the goal is to reach a global audience, Western Europe remains one of the brand’s main commercial priorities.

Among the vehicles on display, Yao highlighted a model developed to meet the needs of rural and agricultural communities in Europe. He explained that the vehicle is designed to offer versatility, allowing users to transport passengers while also carrying cargo. The concept responds to the practical requirements of people who need a functional vehicle for different everyday tasks. Keeway’s presence at EICMA aims to introduce these solutions to distributors and potential customers in Europe and beyond.