Apple has unveiled its new line of iPhones at the annual “Awe Dropping” event, highlighting the launch of the iPhone 17 Air, the thinnest phone in its history at just 5.6 mm thick. This model replaces the previous iPhone Plus and features a 48 MP telephoto camera, eSIM-only functionality, and a battery that promises all-day use. Alongside the Air, Apple introduced the iPhone 17, 17 Pro, and 17 Pro Max, all featuring improvements in display, refresh rate, cameras, and performance thanks to the A19 chip.

Each model offers technological innovations and a refreshed design aimed at meeting the needs of a wide range of users.

Key Features

• A19 Pro Processor: All models feature the new A19 Pro chip, enhancing performance and energy efficiency.
• OLED Super Retina XDR Display: The Pro and Pro Max models come with 6.3-inch and 6.9-inch displays respectively, with a 120 Hz refresh rate and up to 3,000 nits of peak brightness.
• Enhanced Cameras: The iPhone 17 Pro and Pro Max include a triple 48 MP camera system, while the iPhone 17 Air has a dual 48 MP camera.
• Long-lasting Battery: The iPhone 17 Pro Max offers up to 39 hours of usage, while the iPhone 17 Air provides up to 27 hours of video playback.

Prices and Availability

• iPhone 17: From $799 USD (256 GB)
• iPhone 17 Air: From $999 USD (256 GB)
• iPhone 17 Pro: From $1,099 USD (256 GB)
• iPhone 17 Pro Max: From $1,199 USD (256 GB)

iPhone 17 Pro and Pro Max: Power and Refined Design

The Pro and Pro Max models feature the A19 Pro chip, Apple’s most powerful to date, offering improvements in CPU, GPU, and neural accelerators. Coupled with a vapor chamber cooling system, these devices deliver sustained performance and greater energy efficiency.

Key Features:

• Display: 6.3” on the Pro and 6.9” on the Pro Max, both with ProMotion technology and up to 3,000 nits brightness.
• Camera: Triple 48 MP Pro Fusion system (wide, ultra-wide, and telephoto) with up to 8x optical zoom.
• Battery: Up to 33 hours of video playback on the Pro and 39 hours on the Pro Max.
• Charging: Fast charging up to 50% in 20 minutes via MagSafe.
• Operating System: iOS 26 with the new “Liquid Glass” interface.
• Prices: iPhone 17 Pro starts at $1,099 USD, and Pro Max at $1,199 USD.

iPhone Air: Ultra-Thin and Powerful

The iPhone Air is Apple’s thinnest iPhone ever, measuring just 5.6 mm and weighing 165 grams. It features a 6.5” Super Retina XDR display with ProMotion and 3,000 nits brightness.

Key Specifications:

• Chip: A19 Pro and C1x modem
• Camera: 48 MP rear Fusion system and 18 MP front camera with Center Stage
• Connectivity: eSIM only, Wi-Fi 7, Bluetooth 6, Thread
• Battery: Up to 27 hours of video playback; up to 40 hours with an additional $99 USD MagSafe battery
• Materials: Titanium frame, 80% recycled
• Price: Starting at $999 USD for 256 GB

iPhone 17: Balance of Performance and Accessibility

The standard iPhone 17 features a 6.3” ProMotion display and a dual 48 MP Fusion camera system. Powered by the A19 chip, it delivers a smooth user experience with features such as Center Stage and Dolby Vision recording.

iOS 26: New “Liquid Glass” Interface

iOS 26 introduces a refreshed user interface called “Liquid Glass,” providing a smoother and more modern visual experience. It also includes enhanced AI features, such as live translation and image creation.

Availability and Preorders

Preorders for the new models begin on September 12, with availability in physical stores and online starting September 19. Apple emphasizes checking device compatibility with eSIM in each region before purchase.