In just a few days, the International Tourism Fair of Latin America (FIT) will open its doors at La Rural, Buenos Aires, with the ambition of exceeding 125,000 visitors. From September 28 to October 1, FIT 2024 promises to be the epicenter of global tourism, featuring over 50 countries and all provinces of Argentina showcasing the best of their tourist attractions.

Andrés Deyá, president of FIT and the Argentine Federation of Travel and Tourism Associations (FAEVYT), emphasized: "We work all year long to ensure that those who visit FIT are amazed, discover new destinations, enjoy classic destinations in a new way, and experience tourism with all the passion it generates." Deyá underscored that FIT will once again be a space to surprise and highlight the diversity of tourism.

Innovations and New Sectors at FIT 2024

Among the highlights of this edition is FIT OUTDOOR, a specially designed area in the Central Track of La Rural. Here, visitors will learn about tourism options in non-traditional accommodations, as well as water, land, and air sports, along with excursions and travel experiences that complement their adventures. Some of the most anticipated attractions include hot air balloon rides, bike trials, 4x4 jeep rides, and rolling caravans. This space will allow destinations from Argentina and abroad to showcase their tourist offerings in a dynamic and participatory manner.

On the other hand, the FIT FOOD sector will celebrate the union of tourism and gastronomy, offering visitors a complete culinary experience. Exhibitors, chefs, and local producers will provide tastings and live cooking demonstrations, along with talks on the latest gastronomic trends. One of the standout events will be the 4th edition of the Campionato Pizzaioli, featuring over 100 participants and 500 competitions that will challenge the best professional pizza makers in South America.

FIT Cruises and FIT Tech: Key Sectors for Visitors

In response to the growing interest in cruises among Argentine tourists, FIT 2024 has reserved a special space for FIT CRUCEROS. Here, leading cruise companies, river cruises, and land services will present their products and latest offers, allowing visitors to discover new destinations and business opportunities.

Additionally, the FIT TECH sector is being revamped this year with the ninth edition of the Travel Fórum Latam, where leaders of the tourism ecosystem will discuss global challenges and opportunities in areas such as Innovation, Technology, Hospitality, Investments, and Sustainability. This forum promises to be a key space for discussing the future of tourism from various perspectives.

Expectations and Preparations for FIT 2024

With a packed agenda of activities and international exhibitors, FIT 2024 is set to be the largest and most diverse edition yet. Organizers expect to surpass the mark of 125,000 visitors, solidifying the fair as the most important tourism event in Latin America. La Rural will be dressed to welcome industry professionals, tourism enthusiasts, and the general public, offering a unique opportunity to discover the best of tourist destinations worldwide.

With the promise of surprise and trendsetting, FIT 2024 is shaping up to be an unmissable event for all those who live and enjoy tourism.