The World Travel & Tourism Council (WTTC) has announced the key participants who will be part of its 24th Global Summit, scheduled to take place from October 8 to 10 in Perth (Boorloo), Western Australia. Under the theme "Ancient Land: New Perspectives," the event, organized by Tourism Western Australia (TWA), promises to highlight Australia's rich cultural heritage and natural wonders, emphasizing innovation and sustainable growth.

Among the keynote speakers are Greg O'Hara, founder and senior CEO of Certares and Chairman of WTTC; Matt Goldberg, CEO of TripAdvisor; Audrey Hendley, President of American Express Travel; Jerry Inzerillo, CEO of Diriyah Company Group; Hiroyuki Takahashi, Chairman of the Board of JTB Corp; and James Thornton, CEO of Intrepid Travel, among other prominent leaders.

Additionally, wildlife conservationist and television presenter Robert Irwin will take the stage, following in the footsteps of his legendary father, Steve Irwin, in wildlife conservation and inspiring positive change.

Julia Simpson, President and CEO of WTTC, highlighted the significance of this event, stating that it will bring together industry leaders and government officials from around the world to discuss the sustainable and resilient future of global tourism. Simpson praised Western Australia as an ideal setting for this Summit, given its commitment to sustainability and cultural diversity.

The WTTC Global Summit aims not only to foster dialogue on best practices and innovative strategies in tourism but also to chart a course towards a dynamic and sustainable future in the travel and tourism industry.