Hard Rock International, Seminole Gaming, and the brands under the Royal Caribbean Group, Royal Caribbean International, and Celebrity Cruises, have unveiled an innovative global partnership aimed at enhancing the experiences of both vacationers and team members across their respective brands. This historic collaboration, announced by two of South Florida's largest private employers, promises a plethora of benefits including accommodations, meals, discounts, and more at Hard Rock and Seminole establishments, as well as on Royal Caribbean International and Celebrity Cruises vacations.

Millions of members of the brands' casino rewards programs can now enjoy reciprocal benefits through Unity by Hard Rock, Royal Caribbean's Club Royale, and Celebrity Cruises' Blue Chip Club every time they engage in activities at participating Hard Rock venues or embark on journeys with Royal Caribbean and Celebrity Cruises.

Jeff Hook, Executive Vice President and Chief Marketing Officer of Seminole Hard Rock Support Services, expressed excitement about the partnership, stating: "Hard Rock International and Seminole Gaming are thrilled to assist our valued guests and team members in taking their love for entertainment, travel, dining, and gaming to the high seas through this incredible 'limitless' partnership with our South Florida neighbors at Royal Caribbean International and Celebrity Cruises."

Jesse Hopfinger, Senior Vice President of Onboard Revenue at Royal Caribbean International, highlighted the synergy between the brands, stating: "Hard Rock International and Seminole Gaming are the perfect partners for Royal Caribbean and Celebrity Cruises. This partnership expands the ways our guests can enjoy their vacations and experience onboard entertainment, dining, and gaming."

The partnership celebrations will kick off with special events this weekend, featuring performances and giveaways, including a cruise giveaway on Royal Caribbean's Icon of the Seas. Additionally, benefits extend to the global team members of the companies, offering special discounts at participating establishments worldwide.

Tonight, Friday, April 26th, Zedd will headline a star-studded celebration at the Guitar Hotel pool at Seminole Hard Rock Hotel & Casino Hollywood, along with activations and giveaways, including a cruise giveaway on Royal Caribbean's record-breaking new vacation, Icon of the Mares. Ticket information is available at Casino.HardRock.com/Hollywood.

On Saturday, April 27th, the celebration will continue at Royal Caribbean's Terminal A in PortMiami with music and giveaways. Surprise events and emerging activations presented by Hard Rock will also come to life on the 7-night Icon Caribbean getaway, departing that day to Perfect Day at CocoCay; Costa Maya and Cozumel, Mexico, and Roatan, Honduras. A special highlight at Basecamp, a quiet spot for a bite onboard, will be the legendary Messi Burger from Hard Rock Café, named after soccer sensation Lionel Messi, both a Hard Rock brand ambassador and the Icon's icon. Messi Burgers will be available complimentary throughout the sailing, along with giveaways of mini soccer balls and sunglasses.

Furthermore, the benefits of the new partnership extend beyond the brands' casino rewards club members. Global team members of the combined companies, including over 20,000 in Florida alone, will enjoy special discounts at participating Hard Rock and Seminole casinos, hotels, and cafes worldwide, with discounts on food, non-alcoholic beverages, select retail, and select vacations on Royal Caribbean and Celebrity.

Key highlights of the partnership include:

• Unity by Hard Rock loyalty members will receive discounts on Royal Caribbean and Celebrity vacations, with opportunities to qualify for exclusive cruise giveaways. Top-tier members will also be eligible for an annual complimentary cruise on select ships and itineraries.
• Club Royale and Blue Chip Club members can enhance their experiences at Hard Rock with exclusive discounts and perks at participating venues, including annual complimentary stays at select Hard Rock hotels and casinos worldwide for premium-level members.

This collaboration marks a significant step towards providing unparalleled experiences for travelers and team members alike, reinforcing the commitment of these iconic brands to deliver excellence on land and sea.