Region:
World
Category:
Tourism

Kazakhstan uses ‘Borat’ catchphrase ‘Very nice!’ as tourism slogan

  • Kazakhstan uses ‘Borat’ catchphrase ‘Very nice!’ as tourism slogan
    comedian Sacha Baron Cohen Kazakhstan uses ‘Borat’ catchphrase ‘Very nice!’ as tourism slogan
Region:
World
Category:
Tourism
Publication date:
Print article

When comedian Sacha Baron Cohen released his satirical mockumentary about the fictional Kazakh reporter Borat Sagdiyev in 2006, it was banned in Kazakhstan.
The country's tourism board launched a new campaign this week, adopting Borat's viral catchphrase "Very nice!" as their official new slogan.

 

Sacha Baron Cohen’s popular catchphrase in the movie “Borat” has been adopted by Kazakhstan, where the film is set, as its newest tourism slogan.

The country’s tourism office released four new short videos promoting its picturesque spots on its YouTube page on Oct. 25.  The ads show various travelers enjoying Kazakhstan’s sights and cuisine while saying, “Very nice!”

“How can you describe a place this surprising in just two words? As a wise man one said, ‘Very nice!’” the organization said in the video’s description, referring to Cohen’s character Borat Sagdiyev.

When comedian Sacha Baron Cohen released his satirical mockumentary about the fictional Kazakh reporter Borat Sagdiyev in 2006, it was banned in Kazakhstan.

Kazakh viewers and authorities denounced the film's portrayal of their country, saying it was full of offensive stereotypes and behavior by the titular character.

Nonetheless, "Borat: Cultural Learnings of America for Make Benefit Glorious Nation of Kazakhstan" became a smash hit and won Cohen numerous awards.

Last week, a sequel came out -- but this time, Kazakhstan is responding differently.

The country's tourism board launched a new campaign this week, adopting Borat's viral catchphrase "Very nice!" as their official new slogan.