Brand USA Sees Record-Breaking 77 Million Visitors in 2024; Projects 87 Million in 2025
“We’re not talking about recovery; we’re setting new records,” said Fred Dixon, Brand USA’s new President and CEO, as he kicked off this year’s Travel Week.

“We’re not talking about recovery; we’re setting new records,” said Fred Dixon, Brand USA’s new President and CEO, as he kicked off this year’s Travel Week.
Brand USA, the nation's destination marketing organization, has announced four senior-level hires to strengthen its leadership team ahead of Brand USA Travel Week UK & Europe in London from October 21-24.