A new report finds that 50% of travelers cannot remember the last tourism advertisement they saw and identifies an US$11 billion advertising investment gap. The study also examines how artificial intelligence is reshaping destination discovery and travel planning.

Region:

World

Category:

Tourism

The World Travel & Tourism Council (WTTC) has announced the appointment of Maribel Rodríguez Gamero as its new Executive Vice President of Destinations, marking her return to the organization at a key moment f

Region:

World

Category:

Tourism

Author/s:

By Karina Giorgenello @losviajesdekarina

IMEX America —held annually in Las Vegas— is the leading trade show for the global meetings, incentives, conferences, and exhibitions (MICE) industry.

Region:

USA

Category:

Tourism