San Pedro Sula, Honduras – During the Central America Travel Market (CATM 2025), Honduran journalist Henning Kretschmer, director of the magazine Vivir de Viaje and editorial partner of ABC MUNDIAL, reflected on the challenges of regional tourism and the key role of specialized media.

“Very happy, as a San Pedrano and as a Honduran, that this Central America Travel Market is taking place again in Honduras and in my city, San Pedro Sula. It is the third time it is held here after many years of absence. I am impressed by the number of wholesalers and international press that came to the country. This fair is the premier platform for promoting Central American tourism,” Kretschmer said.

From a regional perspective, he emphasized the importance of selling Central America as an integrated multi-destination:

“Central America is definitely a multi-destination that needs to be promoted as such: where you can experience a tropical, Caribbean country, and in a few hours move to another with Maya or Lenca traditions, and then enjoy the volcanoes and the Pacific coast. This fair is very motivating for us.”

The 21st edition of the Central America Travel Market (CATM 2025), the most important tourism fair in the region, returned to Honduras after 12 years and has established itself as a key space to strengthen the promotion of Central American tourism as a multi-destination.

Beyond the excitement about the event, the journalist highlights an urgent need: strengthening the relationship between tourism and specialized media.

“As a journalist, I believe we need to work more on the relationship with the media. Relationships are still somewhat empirical, limited to press releases or conferences, but there is no closer collaboration. Every country needs local media to promote its tourism, and that is still lacking in several countries in the region,” he warned.

In this regard, Kretschmer values editorial cooperation as an effective way to amplify the promotion of Latin American tourism.

“Precisely because of this lack of specialized media, establishing alliances between media outlets in different countries is a very good strategy. Our partnership between Vivir de Viaje in Honduras and ABC MUNDIAL in Argentina allows us to replicate content and strengthen tourism promotion. I believe this type of cooperation can contribute greatly to the region’s development.”

With an experienced voice, Henning Kretschmer delivers a clear message: tourism communication is also a driver of integration and development.