Bogotá, July 2025 – Since its official launch during the ANATO Tourism Showcase in February of this year, ABC MUNDIAL COLOMBIA has marked a turning point in the digital and regional expansion of the international news platform ABC MUNDIAL. The new branch has not only solidified the brand’s presence in the Colombian market but has also driven exponential growth across its Spanish and English-language platforms.

With its operational base in Bogotá and under the leadership of Raúl Zapata, ABC MUNDIAL COLOMBIA operates independently and with a specialized focus on the country's tourism, culture, and business sectors—integrating local content with a global perspective. This office joins the network of independent ABC MUNDIAL editions around the world, reinforcing the outlet’s international profile.

Colombia: A Key Driver of Growth

According to the latest Performance Metrics Report (July 2025), ABC MUNDIAL registered 1,980,000 monthly visits, with an average click-through rate (CTR) of 20.1%, significantly exceeding regional standards.

Colombia leads the way, accounting for 34% of total web traffic, reflecting the highest growth in tourism and destination-related news consumption.

Argentina remains a historic stronghold for the outlet with 28% of total monthly visits and a highly loyal audience. Brazil contributes 15%, particularly excelling in engagement with visual content. The remaining 23% is spread across Mexico, Chile, Uruguay, Paraguay, Peru, and Panama, consolidating ABC MUNDIAL as a reference media platform in the Southern Cone and beyond.

Multichannel Strategy and Social Media Presence

Growth is also evident across ABC MUNDIAL’s social media channels. In June 2025, the platform reached 95,600 combined Instagram followers, across its primary accounts: @abcmundialweb, @losviajesdekarina, and @pablitopla. This is in addition to 17,400 Facebook followers, 30,200 on Twitter/X, and 34,100 YouTube subscribers, all with sustained monthly increases.

The platform’s weekly B2B newsletter reaches over 40,000 tourism, business, and investment professionals across Argentina, Colombia, Brazil, Mexico, Uruguay, and other key countries in South America. The newsletter is a vital channel for promoting destinations, events, and corporate initiatives—strengthening interaction between ABC MUNDIAL and its core audiences.

A Truly Global Media Outlet

ABC MUNDIAL’s growth in Colombia is part of a broader global expansion strategy. The platform currently operates local editions in:

• ABC MUNDIAL SPAIN, directed by Héctor Heredia
• ABC MUNDIAL ITALY, led by Pablo Munini
• ABC MUNDIAL INDIA, under the leadership of Deepak Dhawan
• ABC MUNDIAL USA, focused on the North American audience
• ABC MUNDIAL MEXICO, with a focus on tourism and business
• And now, ABC MUNDIAL COLOMBIA, led by Raúl Zapata

Looking Ahead

With more than a decade of experience, ABC MUNDIAL has established itself as a leading voice in tourism, business, and international news, delivering original reporting, global event coverage, sector-specific newsletters, and a growing digital community.

What sets ABC MUNDIAL apart in today’s media landscape is its ability to produce localized, multi-format content with global relevance. Each regional edition offers in-depth coverage of critical topics in the travel industry and international connectivity while maintaining local market context.

Through its Spanish and English editions—each led by seasoned journalists—ABC MUNDIAL builds editorial bridges between the Americas, Europe, and Asia, operating as a truly global platform.

Its coordinated efforts across Colombia, Mexico, the U.S., Spain, Italy, India, and beyond enable a dynamic, regionally informed, and expert-driven coverage. This strengthens its role as a key connector between stakeholders in tourism, investment, and culture throughout the Americas and the world.