At IPW 2025, the premier inbound tourism trade show in the U.S., Visit St. Pete-Clearwater boldly showcased its appeal to the Latin American market, spotlighting Colombia and Mexico as priority source markets. The team, led by Andrea Gabel (International Sales Director) and Eddie Delgado (Communications Manager), held over 200 meetings at their booth in Chicago’s McCormick Place, promoting the destination’s award-winning beaches, Michelin-level dining, vibrant culture, and evolving infrastructure.

Strengthening Ties with Colombia and Mexico
St. Pete-Clearwater is capitalizing on recent direct routes—Avianca from Bogotá and Aeroméxico from Mexico City to Tampa International Airport—to better reach Latin American travelers. Partners have been actively engaged with travel agents through targeted training and media outreach. In Colombia, journalist Raúl Zapata of ABC MUNDIAL supports these efforts through robust B2B coverage and weekly newsletters, reinforcing market engagement.

Delgado emphasized, “Latin American travelers seek authentic, affordable, and nature-focused experiences—and St. Pete offers all of that.” He also highlighted partnerships with carriers like Copa Airlines, which connects Panamá to various Latin countries, further enhancing access.

Elevating the Guest Experience
A key highlight is the addition of St. Pete-Clearwater to the 2025 Florida Michelin Guide, featuring four recognized restaurants, signaling its new status as a gourmet destination. The opening of the chic Moxy Hotel, alongside renovations at historic properties like The Vinoy Resort, blends modern comfort with old-world charm.

Cultural attractions such as the renowned Dalí Museum—home to the largest collection of Salvador Dalí outside Spain—plus year-round festivals, outdoor recreation, and inclusive events make the region ideal for families, culture seekers, and nature lovers alike.

Latin America at the Heart of the Strategy
For the Visit St. Pete-Clearwater team, IPW 2025 wasn’t merely a promotional showcase; it was a tactical move to cement strong ties with Latin America. With best-in-class connectivity via Tampa, refined hospitality offerings, and a deeply authentic visitor experience, the destination is firmly on the radar of Latin American travelers.