At the 2025 edition of IPW—the most important travel industry event in the United States—Visit Lauderdale arrived in Chicago with a powerful promotional campaign to share exciting updates and celebrate its role as the host city of IPW 2026, further solidifying its status as a world-class travel destination.

With the slogan “Catch the wave before it hits the beach!”, the Fort Lauderdale delegation invites the more than 6,000 attendees to visit Booth 3304 for an exclusive preview of everything this South Florida gem has to offer. From its 24 miles of golden beaches and vibrant nightlife and arts scene, to luxury hotels and world-class dining, the city presents itself as the place “where business meets paradise.”

The official message posted by Visit Lauderdale on LinkedIn reinforces its inclusive and diverse identity under the slogan #EveryoneUnderTheSun, emphasizing the destination’s ability to welcome everyone—from vacationers to corporate event planners—with options for every type of traveler.

The selection of Fort Lauderdale as the host of IPW 2026, organized by the U.S. Travel Association, marks a major milestone for Florida. The city is preparing to welcome travel buyers, tour operators, and media from more than 70 countries to an event that will generate thousands of business meetings and millions of dollars in future tourism revenue.

Visit Lauderdale is not just promoting a place—it’s offering a multi-sensory experience that blends sunshine, innovation, hospitality, and growth. As their team puts it: “Whether you love beachfront luxury, local culture, or unforgettable group experiences, Fort Lauderdale has something for everyone under the sun.”