LG Electronics Argentina recently launched its new state-of-the-art refrigerator, the LG Instaview ThinQ Craft Ice, a product that redefines the kitchen experience by combining cutting-edge technology, artificial intelligence, and unique functionalities. The presentation took place at an exclusive event, attended by journalists and the brand's strategic partners, featuring a whiskey tasting organized in collaboration with Pernod Ricard.

A Product That Exceeds Expectations Enrique Laffue, CEO of LG Electronics Argentina, expressed his enthusiasm for the launch, highlighting the company’s constant innovation. "Honestly, I continue to be amazed because the technology we offer is increasingly innovative and more preferred by consumers," said Laffue, emphasizing that LG constantly strives to exceed its customers' expectations.

The LG Instaview ThinQ Craft Ice is not just a refrigerator but an example of how technology can elevate the functionality of a common household appliance. One of the standout features is the CraftIce technology, which creates slow-melting ice spheres, ideal for drinks like whiskey, as they take longer to melt and cool uniformly. "This product aims to exceed consumer expectations by offering something beyond the conventional. The CraftIce technology that generates ice spheres is perfect for whiskey enthusiasts," Laffue stressed.

Design and Functionality in Every Detail The design of the LG Instaview ThinQ Craft Ice is another of its strong points. "When you look at the refrigerator, it has a truly spectacular design. It also has the Instaview system that lets you see inside the refrigerator without opening the door, which helps preserve the freshness of the food," explained Laffue. This system, which allows you to view the interior of the appliance by simply knocking twice on the door, prevents cold air loss and contributes to greater energy efficiency.

In addition to its innovative design, the refrigerator incorporates advanced features that make daily life easier. Through LG’s ThinQ app, users can control various functions remotely, such as activating the "Express Freeze" option to quickly chill beverages or receiving notifications if the door is left ajar. It also features the LinearCooling function, which maintains a constant temperature to preserve food freshness for up to 7 days, and the DoorCooling system, which quickly and evenly cools products stored in the door.

Innovation and Commitment to the Environment Despite its advanced functionalities, the LG Instaview ThinQ Craft Ice is an energy-efficient refrigerator that cares for both the environment and the consumer's wallet. "It’s an A-rated refrigerator, one of the highest categories in energy savings," noted Laffue. This is made possible by the LG Inverter Linear Compressor™, a motor that not only ensures maximum freshness of the food but also reduces energy consumption.

Economic Outlook and Optimism for the Future Enrique Laffue also took the opportunity to discuss Argentina’s economic situation and LG's expectations in the local market. "The first semester was a period of adjustment, but starting in May, demand began to recover. We saw a gradual improvement, and we are optimistic about the rest of the year," he stated, noting that the recovery in consumption has been driven by the availability of financing in installments.

"The consumption in our industry is picking up thanks to installments. With lower interest rates, financing has become easier, which will stimulate the economy," added Laffue, projecting a 20 to 30% growth in the domestic market for next year. "We expect the domestic market to grow by 20 to 30% next year. We believe that with more installments and prices normalizing, the situation will improve."

An Event Befitting a Unique Product The launch of the LG Instaview ThinQ Craft Ice was accompanied by an exclusive whiskey tasting, organized in collaboration with Pernod Ricard, one of the leading companies in alcoholic beverages. During the event, attendees enjoyed renowned brands like Chivas, Jameson, Ballentine’s, and The Glenlivet, paired with the innovative slow-melting ice spheres created by the refrigerator.

With this new launch, LG Electronics Argentina reaffirms its commitment to innovation and quality, offering products that not only meet but exceed consumer expectations. "Today, we are expecting the social situation to gradually stabilize. We have just come out of a very tough semester, but since May, things have started to recover slowly. The year-over-year deterioration rate is decreasing, and although there is still no year-over-year growth, we see positive expectations and an upward curve," Laffue concluded.

The LG Instaview ThinQ Craft Ice will be available in Argentina starting next month, promising to transform the way consumers interact with their appliances and offering a unique experience in the kitchen.