Region:
USA
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Business

Primark to Debut Orlando's First Store with Disney-Themed Floor at The Florida Mall

  • Primark to Debut Orlando's First Store with Disney-Themed Floor at The Florida Mall
    Primark to Debut Orlando's First Store with Disney-Themed Floor at The Florida Mall
Region:
USA
Category:
Business
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ORLANDO, Fla. — Primark, the Ireland-based fashion giant, is set to open its first store in Orlando at The Florida Mall on August 29. The store will offer a unique shopping experience, featuring an entire floor dedicated to Disney merchandise. This expansion is part of Primark's strategic move into the Southern U.S. market, adding to their 26 stores across the country.

The Florida Mall location, spanning 36,200 square feet, is set to be a major attraction for locals and tourists alike. This store will be one of the few places outside of Disney World to offer such an extensive range of Disney-themed products, including clothing and accessories from iconic movies like "The Lion King," which is celebrating its 30th anniversary.

Kevin Tulip, President of Primark US, expressed excitement about bringing "Primania" to Orlando shoppers, emphasizing the store's unique appeal with its Disney focus. Positioned close to Walt Disney World Resort, the store aims to become a must-visit for Disney fans seeking affordable, high-quality merchandise​.

The opening day will kick off with family-friendly events, including food trucks and performances, running through September 1. Visitors can expect an engaging retail environment designed to enhance their Disney shopping experience​​.

The announcement underscores Primark's strategic expansion into the Southern U.S. market, leveraging Florida's pivotal role. The store's unique attraction, an expansive selection of Disney merchandise, features iconic themes such as Walt Disney Animation Studios' "The Lion King," celebrating its 30th anniversary, alongside beloved characters like Mickey Mouse, Minnie Mouse, and the enchanting duo from "Lilo & Stitch."

In addition to apparel and accessories, the store promises a captivating shopping experience with ample photo opportunities for Disney fans, ensuring a memorable visit for shoppers of all ages. With its proximity to Walt Disney World Resort, Primark's Disney floor is poised to become a go-to destination for enthusiasts seeking quality products at competitive prices.

Primark's grand opening at The Florida Mall on August 29 will kick off at 11 a.m., featuring family-friendly activities including food trucks, live performances, and appearances by illustrators throughout the opening weekend from August 31 to September 1. This event underscores Primark's commitment to providing a vibrant retail experience while solidifying its presence in Orlando's dynamic consumer market.