FITUR concludes its 44th edition with resounding success, registering over 250,000 visits and solidifying its position as the first major international sectorial fair of the year. This number represents a significant increase of 13.7% compared to 2023, reflecting the remarkable growth experienced in global tourism during the past year and laying the foundation for consolidation throughout 2024, as reported by the event organizers.

The distribution of visits highlights the relevance of the days dedicated to professionals, spanning from Wednesday to Friday, with an impressive 153,000 visits. The general public, granted access to the event during Saturday and Sunday, contributed with another 97,000 visits, as communicated by Ifema, the organizing entity.

This year's edition set records by reaching an exhibition area of nine pavilions, one more than in 2023. Furthermore, its global influence was consolidated with the participation of 152 countries and 96 official representations.

Among the record-breaking figures, nearly 9,000 participating companies, distributed across 806 exhibitors, generated revenue estimates for Madrid approaching 430 million euros, according to the organizers.

The professional days, exclusively dedicated, surpassed expectations with an attendance of over 153,000 visitors.

During the three intense B2B days, the event hosted tourism professionals exceeding the initial forecasts of the organizers.

Significant attendance at the Argentina stand during the last weekend of FITUR 2024

The Argentina stand stood out as one of the main points of interest for Spanish visitors. The exhibition of diverse tourism products and destinations from Argentina attracted an audience eager for authentic experiences.

Attendees at the Argentina stand had the opportunity to immerse themselves in the country's culture, enjoying an engaging tango show and an exciting freestyle football demonstration. The distribution of gifts and giveaways added a playful component that generated enthusiasm among visitors.

Argentina had the participation of 57 companies, 11 destinations, and 2 airlines, showcasing the richness and diversity of its tourism offering.

Gustavo Hani, president of the Argentine Chamber of Tourism, expressed satisfaction with the results obtained at the fair and highlighted the strategic importance of participating in international events to boost tourism in Argentina.

Institutional Support and Official Visits Mark FITUR 2024

FITUR received strong institutional support, evidenced by the presence of distinguished figures. Following the official inauguration by the Spanish Royals, personalities such as Daniel Noboa, President of Ecuador, and Pedro Sánchez, President of the Spanish Government, offered their support to the event.

Recognition for the best international stands went to Ecuador, Ghana, and Morocco. Each one stood out for its originality and visual representation of the cultural and touristic richness of their respective countries, serving as a clear example of the diversity present in FITUR 2024.