In the framework of the Reggae SumFest 2018, the first night of the festival in Montego Bay was carried out with great success. It is the most important reggae festival in the world and how could it be otherwise, it is done in Jamaica.

A large stage, giant screens, premium sound and the main reggae artists are the fundamental pieces of a unique show in the world. To the quality of artists and the excellent sound, you can add the organization.

A great work of the JTB, the Tourism Board of Jamaica, which left no detail unresolved and is a fundamental body for the dissemination of activities, as well as for tourists, especially from Europe, the United States and Canada, to Live the reggae world festival.

The night of recitals take place in a large outdoor area, where there are shops, restaurants and terraces of the main sponsors, from where you can clearly see the stage.  

The new edition of the Sumfest began on July 15 and will end next Sunday, July 22. The festival was extended to 8 days. The director of Tourism, Mr. Donovan White, pointed out that the Reggae SumFest positively exceeded all the objectives that had been proposed and that over the 26 years of being carried out, always seek to complement the festival with tourist activities offered by the country .

"We are positioning Jamaica as the most complete, unique and diverse hot climate destination in the world, which offers the best available vacation value," he said. In this sense, it is important to point out that after the tour of different countries in Latin America The Minister of Tourism of Jamaica, Edmund Bartlett, was the first step to promote the Reggae SumFest for Spanish-speaking tourists and especially from countries such as Argentina, Chile, Uruguay, Peru and Paraguay.

The first Reggae Sumfest took place in 1993 and was organized by Robert Russell and Johnny Gourzong. Throughout its history, the most important and authentic names of Jamaican music have passed, which has meant a very important promotion movement of what many call 'Brand Jamaica'. Although it has also incorporated performances of other international stars of popular music of the planet such as Rihanna, Kanye West, Usher, Christopher Brown, Alicia Keys, Nicky Minaj, 50 Cent, Lionel Ritchie and many other international stars.

In 2016, DownSound Entertainment, led by music and media entrepreneur Joseph Bogdanovich, bought the Reggae Sumfest. Bogdanovich and his DownSound team managed to update and modernize the festival respecting the roots and authenticity of the event. In addition, the innovative live video transmissions were added in both HD Broadcast and 360 ° Surround Video formats.

The audience of the Live Streams obtained hundreds of thousands of visits around the world. Now, in this 2018, the Reggae Sumfest is very present in the global market and it has been tried that the festival becomes a main destination for travel and entertainment in the Caribbean. In fact, on this occasion, the government of Jamaica has joined the proposal to boost tourism.

This is a new movement of the Jamaican executive, which tries in this way to attract more visitors to Jamaica and give it fame as a musical destination in the area. This first night was dedicated to Dancehall with artists such as Popcann, Aidonia, Bounty Killer, Sizzla, Spice, Tommy Lee, Agent Sasco, Masicka or Ding Dong. Meanwhile, this Saturday July 21 will celebrate the great night of Reggae with the performances of Damian Marley, Beres Hammond, Maxi Priest, Capleton, Jesse Royal or J Boog, which in the same way you can see streaming. While Sunday will close this year's edition with the Sumfest Morning Medz.