- Region:
- Europe
- Category:
- Business
EICMA 2026 surpasses 600,000 visitors, with international industry attendance up 30%
The 83rd edition of the world's leading motorcycle exhibition closed at Fiera Milano Rho with record attendance, 764 exhibitors and 2,150 brands from 52 countries. More than 51,000 industry professionals attended from 168 countries.
Milan. EICMA 2026 closed its 83rd edition with more than 600,000 visitors, a 6% increase compared with 2025, while international trade attendance rose by 30%. Held from November 3 to 8 at Fiera Milano Rho, the International Two-Wheeler Exhibition delivered its largest edition ever.
For the first time, the exhibition occupied ten halls covering 300,000 square meters. It brought together 764 exhibitors from 52 countries, representing 2,150 brands. International companies accounted for 74% of exhibitors, while 30% of direct exhibitors were newcomers or returning participants. The event also welcomed more than 51,000 industry professionals from 168 countries and 8,700 accredited journalists, media specialists and content creators from 67 countries.
EICMA President Pietro Meda and CEO Paolo Magri highlighted the exhibition's dual role as a global business platform and a major gathering place for motorcycle enthusiasts. They also emphasized ongoing efforts to improve the visitor experience through better transport connections, parking, hall circulation and digital tools.
One of the main attractions was Speed Legends, the exhibition celebrating MotoGP™ history, which attracted more than 150,000 visits in Hall 22. The display featured historic motorcycles associated with legendary riders including Giacomo Agostini, Valentino Rossi, Marc Márquez, Mick Doohan and Francesco Bagnaia. The MotoGP Gaming Arena also drew thousands of visitors with immersive racing simulators built around real motorcycles.
Outside the halls, MotoLive celebrated its 21st anniversary across a 60,000-square-meter arena featuring freestyle motocross, trials and racing demonstrations. The Champions Charity Race brought together 17 manufacturers and leading riders, with eight hours of live television coverage.
EICMA also hosted the unveiling of the 2027 Dakar Rally route and recorded more than 4,000 test rides in Y.U.M. (Your Urban Mobility), its dedicated urban mobility area.
On the institutional front, the ACEM–ANCMA Motonomics conference presented an Oxford Economics study highlighting the motorcycle industry's contribution to the European Union and the United Kingdom: €35.1 billion in GDP, 481,600 jobs and €20.6 billion in tax revenues. Italian Prime Minister Giorgia Meloni's visit further reinforced the exhibition's importance for the motorcycle industry and Made in Italy.